THE BLOG
Understand Your Audience by tapping into their Desires
80/20 rule
audience
audience path
brand
desires
education and entertainment based marketing
education based marketing
emotions
giving value
keyword research
marketing
marketing funnel
problem
solution
specific
storytelling
target
Oct 09, 2019
If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re...
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What Are Brand Emotions And Why Do You Need To Plan Them Out?
brand
brand emotions
branding
emotions
marketing
May 09, 2019
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This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to...
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