Visionary Planner® Blog

Extraordinary Process™: How To Create A Repeatable Process That Stands Out acronym acrostic brand brand fondation code educate extraordinary processes™ metaphor passive income philosophy product foundation products system teaching Nov 06, 2019

Extraordinary Processes™ are tools which can help people remember content a lot easier than they would otherwise.

Instead of presenting people with reams of detailed information, you give...

Lookbook: The Efficient Way To Have Your Brand Look Like A Million Bucks brand brand emotions branding colors design fonts logo lookbook mission vision visual design Oct 23, 2019

Don’t worry if you’re not sure what a Lookbook is—it’s not complicated, even if it’s an unfamiliar word. A Lookbook is basically a series of design rules that...

Understand Your Audience by tapping into their Desires 80/20 rule audience audience path brand desires education and entertainment based marketing education based marketing emotions giving value keyword research marketing marketing funnel problem solution specific storytelling target Oct 09, 2019

If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re...

What Are Brand Emotions And Why Do You Need To Plan Them Out? brand brand emotions branding emotions marketing May 09, 2019

This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to...

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