Supercharge Your Online Sales With This 4-Step Marketing Strategy
Mar 24, 2021
It takes more than a smile and a stellar product to be an instant hit online.
The real necessity is a smart marketing approach.
Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online...
Step 1: Develop Your Buyer Persona.
In order for your business to make a real impression, you have to get to know your audience, inside and out.
Doing the research and creating a buyer persona is going to be the real backbone to your marketing.
So how do you develop your buyer persona so you can target the people who can’t live without your products and services?
Here’s some pointers to start with:
- Study the psychographics of your ideal customer (values, habits, interests, etc)
- Know the big problem they have that they are willing to pay to get fixed.
- Look at forums and blogs in their niche to see what they’re talking about
- Identify product insights that matter to them
- Create swipe files for inspiration
Once you’ve started crafting a buyer persona, you can really dive deep into the wants and needs of your future customers…
Step 2: Identify Their Pain Points.
You’ve done the research. You’ve created the avatar. Now, it’s time to go even further by uncovering the emotions that drive your customer.
You want to solve their problems. And in order to be their savior, you have to become familiar with the pain points that drown them.
Take a look at your buyer persona and address these thoughts swimming around in their day-to-day:
- What are the fears and frustrations keeping them up at night?
- What is a goal they want to reach, but always seems too far away?
- What are the roadblocks holding them back from what they really want to accomplish?
You’re not just identifying the obvious – you’re getting familiar with the thought patterns, habits, and behaviors or your target audience, so you can be the one to wake them up with the product of their dreams.
But all of this is just the groundwork for your marketing strategy.
It’s time to jump into the future…
Step 3: Understand The Outcome of Your Offer.
You’ve stepped further into their world, now let’s do the same in yours.
Why?
You want your products to be more than just products. They are solutions to fears and frustrations. Thanks to you, the goals your target audience had in mind for years can now be accomplished.
Overall, you’re creating a promise that needs to be fulfilled. In order to stay true to your word, ask yourself: Why should your prospect invest in you?
In other words, these are their reasons to believe – the mantras to your marketing strategy.
And with Step 1 & 2 under your belt, crafting RTB (reasons to believe) statements will be a breeze – positioning your brand to stand apart from the rest with unique and relevant messaging.
But this crashcourse isn’t over yet…
Your marketing strategy shouldn’t just stop at speaking to their needs and solving their pain points.
Your messaging needs to address a bigger and greater philosophy…
Step 4: Speak To Your Audience’s Transformation.
Immediate results are great, but at the end of the day, how is your offer going to change prospects’ lives?
Most humans want to get better; they want to improve every moment of every day, because there’s not much time to do so, and the clock is ticking.
A transformation is a shift that’s always going to be on their radar. And it’s far stronger than a change, tweak, or difference.
Your future customers don’t want to just buy your products for the awesome features and bad-ass benefits. They want to buy the transformation – a positive shift in their life.
To spark a revolution from within, you’ll need to bring this transformation to life in all areas of your marketing. It’s the core of your business that will always speak to the core of their desires.
Nail your messaging on how you will help them transform and you’ll instantly stand out from the crowd.
Take Your Marketing A Step Further
We hope this crash course on marketing gave you some insight to get your wheels turning…
But, there’s going to be so much more to keep in mind as you take hold of a solid marketing strategy. That’s where the team at The Visionary Planner comes in to coach you and keep your plan on the right track.
When you’re starting out, the road to entrepreneurship isn’t an easy one to navigate. But it’s a path worth taking with friends like us who are here to help you create a marketing map to success.
At the end of the journey, you’ll reach the freedom lifestyle thanks to your lucrative online business.
That’s what we like to call the endless vacation…
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